What’s in a name? Choosing your title

Tricky business, titles. You’re looking for something intriguing that will draw buyers in, but not so obscure as to give no clue as to what’s between the covers. The publisher of my book about adoption, Love Child, thought it might get confused with the Diana Ross song so I came up with 39 crappy alternatives. Possibly the worst was Before I Was Me – which, oh horror, they really liked.  Luckily, common sense prevailed and the vaguely intriguing but otherwise meaningless failed to supplant the perfectly descriptive original.

Ronseal titles (‘It does what it says on the tin’) are still very much in vogue for both fiction and non-fiction but sometimes this can get you into trouble. One reader took The Children Who Fought Hitler so literally he used his (one-star)  Amazon review to complain that there were no 9-year olds grappling hand-to-hand with Der Führer. As writers and publishers know, you have to take some liberties with titles to stand out among so many competing titles. Most – but obviously not all – readers understand this.

I’ve had three of my titles already chosen for me, as they were TV tie-ins. Luckily, I was pretty happy with all of them. But for the most recent I had to think up my own. This was extraordinarily difficult. I wanted something that encapsulated the bravery of my subject, secret agent Elaine Madden, and gave a flavour of the patriotic times she lived in. I just couldn’t get it until Margaret Thatcher – Britain’s first woman Prime Minister loved and hated in equal measure – came unexpectedly to the rescue…

I was watching her funeral on TV where they played the popular patriotic hymn, I Vow To Thee, My Country.  Inspired, I Googled the lyrics and found a little-known middle verse. Its first line was just what I’d been looking for: I Heard My Country Calling.  Bingo!

So, in the absence of a Ronseal solution, I’d say that other people’s words (Shakespeare is the No. 1 choice) are a handy resource for us lesser talents.  So, now the hunt is on for a working title for the next project now in its very earliest gestation…

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